AdWeek: “Ad of the Day” For Land O Lakes

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A campaign that Maser Films recently shot was just honored as “Ad of the Day” by AdWeek.  The shoot took our team to farms from coast to coast; we shot in California, Pennsylvania, Minnesota, Texas and Indiana across a 30 day production period.  We shot the entire campaign in a cinema verite style, focusing almost entirely on real farmers doing real work.

Our primary camera was the RED Dragon, with a Panasonic GH4+Shogun used occasionally.  Glass was a combination of Zeiss and Canon L series zooms and primes. National Geographic Creative represented Maser Films for the project.


Check out the spots and the AdWeek article below!

Read the AdWeek article here.