A campaign that Maser Films recently shot was just honored as “Ad of the Day” by AdWeek. The shoot took our team to farms from coast to coast; we shot in California, Pennsylvania, Minnesota, Texas and Indiana across a 30 day production period. We shot the entire campaign in a cinema verite style, focusing almost entirely on real farmers doing real work.
Our primary camera was the RED Dragon, with a Panasonic GH4+Shogun used occasionally. Glass was a combination of Zeiss and Canon L series zooms and primes. National Geographic Creative represented Maser Films for the project.
Check out the spots and the AdWeek article below!