Maser Films

Tesla Energy — Customer Stories

Tesla Energy hired us to tell the stories of families who have integrated solar, Powerwalls, and electric vehicles into their daily lives. The goal isn't to showcase the technology, it's to find the human story underneath it. The peace of mind of a family that slept through a hurricane and woke up with power to share. The independence of generating more energy than you use. The app that tells you your house made money today.

We're invited into people's homes and spend the day with them. Real families, real routines, real conversations about what it means to generate your own power, to watch the numbers on an app, to stop worrying about backup generators. The production style is cinematic but intimate — beautiful light, unhurried pacing, and the kind of access you only get when people are genuinely enthusiastic to share their story.

Some of the most powerful moments come from people describing what happened when the power grid went down and they didn't even notice. A hurricane in Florida. A blizzard in Texas. They're at home going about their evening when their neighbors call to ask if their power is off too. Those stories, those experiences, carry a weight that no product specification can.

Our work with Tesla is ongoing. Two of the films are above.