Currently Browsing: Commercial

Andy Maser recently directed United Way’s 2017 global PSA campaign, a creative effort to shine a more provocative light at the global humanitarian charity.  Previous brand work for United Way has generally been conservative and principally featured smiling volunteers in “United Way” t-shirts.  The 2017 campaign takes a dramatically different approach by focusing on tough problems, gritty scenes and… Read more »

Maser Films is directing the film component of the new Wyoming Tourism ‘That’s WY’ ad campaign for 2016 and 2017.  The films have a polished documentary style that emphasizes local characters and the epic Wyoming landscape. The ‘That’s WY’ campaign typifies the Maser Films style of filmmaking—unscripted, high production value projects executed with a small team in… Read more »

  A campaign that Maser Films recently shot was just honored as “Ad of the Day” by AdWeek.  The shoot took our team to farms from coast to coast; we shot in California, Pennsylvania, Minnesota, Texas and Indiana across a 30 day production period.  We shot the entire campaign in a cinema verite style, focusing almost… Read more »

  This summer I had the chance to work as a Director of Photography for a commercial virtual reality experience for the LED headlamp brand Ledlenser. The Program, Ledlenser’s agency, approached us with the challenge of shooting a VR experience that would showcase the brand’s super powerful headlamps in an action sports scene. Mountain biking… Read more »

  Maser Films teamed up with Chaco footwear and NatGeo Adventure to produce a series of three branded content short films with the theme #InAWeekend.  Our team was Director, Andy Maser, Producer and ‘talent’ Tahria Sheather and Max Lowe–travel photographer and adventurer.  We traveled to Long Island in the Bahamas to connect with locals for… Read more »

  In the spring of 2015, my team collaborated with Samsung and National Geographic to create a 4K film of epic proportions.  On short notice, we sent teams to Kauai, San Francisco, Jackson Hole and the Pacific Northwest armed with Red Epic Dragon cameras to capture 4K-6K footage in an action sports POV style.  We… Read more »

Sometimes the boundaries of work and play blur. This spring we collaborated with Subaru and Canoe and Kayak Magazine to make a short web film for Grind TV right in our backyard of Hood River. I think this project was so fun because of the fact that our crew and the talent – whitewater kayaker… Read more »

Assignments come in every shape and size—exciting, interesting, grueling, trying. But every once in a while one comes along that is pure fun. Shooting a film for the Google Trekker program at Angkor Wat in Cambodia was exactly one of those coveted assignments. The concept was cool: Shoot in a style that mimicked the experience… Read more »

Last fall Jenny Nichols and I had the opportunity to spend a month in Namibia working with World Wildlife Fund to tell an unprecedented story of wildlife recovery. A nascent nation, Namibia has stepped forward as leaders in conservation by literally writing it into its constitution, ensuring that the benefits of protecting the country’s wildlife… Read more »

My first steps on the European continent last September took me to the top of the Eiger and Jungfrau, shooting Dean Potter wingsuit from these peaks in his first self-directed film for Adidas. Shooting on the RED Epic, I was able to capture some pretty spectacular mid-air visuals against the backdrop of the Swiss Alps…. Read more »